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Company
The business first. The tool second.
PRZ.uy is a digital and AI engineering studio working with mid-sized companies that run complex operations: plants, fleets, distributor networks, sales teams. It designs, builds and maintains custom systems, apps and AI integrations that become part of the daily operation, and accompanies every implementation until it is running in production, not until a report is delivered.
The method is always the same: understand the client's business before touching the new tool. That is why the relationships last. Companies that came asking for a website ended up with systems that run critical parts of their operation, and are still working with the studio ten and fifteen years later.
Who is behind it
At the helm is Pablo M. Pérez, founder and director. He started programming as a child and has been part of every technology shift since, before it was obvious you had to be: multimedia and the first websites, interactive video, responsive design when the world moved to mobile, and today applied AI. He leads every project and understands the business in depth; that is never delegated. For execution and continuity he works with a network of senior collaborators built over years, scaled to what each project needs.
The journey
From multimedia to AI, never on the wrong side of the wave.
Building for Europe from Uruguay
Hundreds of web projects for Spain, working remotely, including the management system of the Bizkaia Medical Association.
GUAPA is born
Co-founder of the pediatric emergency guide used by physicians across Latin America and Spain, now in its fourth generation on the App Store and Google Play.
Interactive HD video
Creative direction with high-definition video on the web when almost no one did it: websites for Uruguayan national team stars.
Responsive and remote
Adaptive design for tourism projects in Spain, as the world moved to mobile.
Data and political communication
Platforms, media buying and real-time social analysis for a presidential campaign in Argentina.
AI in production
Agents connected to management systems, RAG with local models and AI servers installed on-site.
How we work
End to end
Discovery
We assess your specific business case and identify where a solution can add real value.
Design
We design the tailored solution, aligned to your real processes and the way your team works.
Implementation
We build in stages and integrate the solution with your existing systems and channels.
Support
Go-live, training and ongoing support once the solution is running in production.
Let's start
What project can we help you with?
Tell us about it and we'll propose the best technology strategy.
Contact us →